Zuckerberg imitates WhatsApp "WeChat" and expects to bring revenue growth faster than Metaverse
Facebook's parent company Meta (US: META) changed its name last year to symbolize the group's "metaverse (metaverse)" vision. After one year of development, it ushered in 11,000 layoffs. Meta CEO Mark Zuckerburg (Mark Zuckerburg) recently told employees that compared to Metaverse, WhatsApp and Messenger communication software can bring a new wave of revenue growth to the group.
According to a Meta employee quote, Zuckerberg said:
We talk a lot about very long-term opportunities like Metaverse, but the reality is that business messaging is more likely to be the next major business pillar as we try to monetize through WhatsApp and Messenger.
R&D piloted merchant address book and payment tools in Brazil
Meta is being tested in individual regions to allow merchants to use WhatsApp to provide customers with more services, including the announcement on Thursday that it will introduce merchant address books and payment tools in Brazil. Zuckerberg said that the ultimate goal is to allow users to find and contact merchants in WhatsApp. , and complete the transaction.
Most of Meta's current turnover comes from advertising revenue. However, this year, facing Apple's new policy of private ownership and uncertain economic prospects, it has lost its growth momentum, and the group has to look for new growth spots.
Meta now spends about a fifth of its budget on real labs
Zuckerberg reiterated in an internal meeting that the group will continue to invest in the metaverse "Reality Labs". It is expected that smart glasses products will emerge in the market in the next few years, and there will be "truly great" in 2030. )”Smart glasses, even in the face of short-term challenges, still believe that this is the field with the most potential in the future.
Meta currently invests about 20% of its budget in reality labs, half of which is allocated to augmented reality (AR), 40% to virtual reality (VR), and the rest to social platforms related to Metaverse.
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